|Photo Credit: IG @poundwithnida
On the last Saturday of October, a plaza in the shadow of Naza Tower KLCC turned pink. Not with decor or balloons, but with close to a hundred people swinging drumsticks, moving in sync, and sweating together for a cause that touches far too many families. This was Pound the Town Pink with Ozhean x NIDA, a Pinktober event that brought the signature POUND energy to the heart of Kuala Lumpur — and Tenacare was proud to be part of it.
A Morning of Movement, Music, and Meaning
POUND is not your ordinary group class. It is a full-body, music-driven workout that blends cardio, strength training, and plyometrics with simulated drumming. Participants hold lightly weighted Ripstix and drum them against the floor, the air, and each other's rhythm, turning a fitness session into something closer to a rock concert. It is loud, it is fast, and it is impossible to leave without a smile.
That energy was on full display on Saturday, 31 October 2026. The Domain Area outside Naza Tower hosted a full morning of movement and good vibes. Ozhean, the main organiser, led the charge alongside co-host Enotech, and nearly 100 participants showed up in their best pink.
Why Pink? The Cause Behind the Colour
October is Breast Cancer Awareness Month, known across the world as Pinktober. The pink that filled Naza Tower that morning was more than a dress code. It was a reminder that breast cancer remains one of the most common cancers affecting Malaysian women, and that early detection saves lives.
Fitness events like this matter because they do two things at once. They get people moving — and movement is one of the strongest habits for long-term wellbeing. They also start conversations. When a hundred people drum, sweat, and laugh together, the topic of breast health stops being awkward. It becomes something neighbours, colleagues, and friends can talk about openly.
Supporting the Cause, Celebrating the Effort
Tenacare joined the event as a sponsor, and our role was simple but heartfelt: we gave tokens of appreciation to the people who showed up and gave their morning to the cause.
For us, this is not a small thing. Every person who wakes up early on a Saturday to exercise for a cause is making a choice for their own health and for the health of the people around them. A token of appreciation is our way of saying thank you for that choice, and of reinforcing the message that a healthy lifestyle is a gift worth investing in.
Aligned with Our Mission
Sponsoring Pound the Town Pink was not a one-off marketing move for Tenacare. It sits squarely within our mission to promote a healthy lifestyle and the wellbeing of Malaysians.
That mission shows up in everything we do, from the hospital-grade cotton and medical textiles we supply to families and healthcare providers, to the PPE and clinical-waste products that keep care environments safe. But wellbeing is not only about the products on a shelf. It is also about the habits people build every day, and few habits are more powerful than regular movement.
Events like this make fitness feel accessible. You do not need to be an athlete. You do not need a gym membership. You need a pair of sneakers, a willingness to move, and a community that shows up beside you. That is the kind of wellbeing we want to help create in Malaysia, and that is why we were proud to stand behind Ozhean, Enotech, and every participant that morning.